Having an effective marketing strategy is something every business owner and entrepreneur should be concerned with. It’s how you attract new customers and remind old ones why they need to come to you for their needs. Marketing isn’t limited to selling only products either. Marketing a person or the services they can provide is crucial to all kinds of professionals, one of which being immigrant attorneys.
In 2012 there were 4.7 million undocumented adults who were parents of minor children. Of those children 3.8 million were U.S. citizens. The lines on immigration can get very dicey and controversial, which is why you need to be able to position yourself as one of the top immigration lawyers if you want to succeed. Here are three reasons for doing so.
1.) Competition: Competition is the basis of a capitalistic society. People with the best goods and service survive, while the poorly managed eventually fade away. With so many in need of this particular service, it’s important to establish yourself as one of the best immigration lawyers so that you can choose what cases you want to represent instead of having to take what’s given to you. Less than one in five immigrants live in poverty, meaning there’s plenty of families with the means to pay for quality, top-notch services.
2.) Reputation: A businessman in any industry is only as good as their reputation. The minute you lose that, your livelihood could be in question. As a lawyer there’s a good possibility you’ll be approached someday about running for an office or supporting a particular candidate. Even this can be risky as your political views can influence your reputation as an immigrant attorney. A candidates stance on immigration influenced 78% of voters, according to one 2014 National Post-Election Survey.
3.) Specialty: Finding a niche, or specialty practice is great for setting yourself apart in a crowded market. Whether you want to focus on something like family based immigration law or be the go-to cheap immigration lawyer is entirely up to you. Just make sure whatever you decide you brand and market yourself in a way to appeal to said demographic.
Being an immigrant attorney can be a very fulfilling and rewarding career with the opportunity to help families and friends pursue their dream of becoming an American citizen and live in the Land of the Free. Be sure to follow these steps in order to ensure your business stays profitable and busy all year round.